Outsmart is Visier’s annual customer conference, bringing together HR innovators, people leaders, and tech disruptors for two days of insights, inspiration, and connection. In 2025, the event was hosted in Austin, Texas, with a creative direction inspired by the city’s live music culture.

From concept through execution, I led the full visual direction for the event—developing a cohesive brand system that extended across large-scale venue branding, hotel takeovers, keynote presentations, swag, digital marketing, video, and everything in-between. Every touchpoint was crafted to reflect Visier’s bold, forward-thinking identity while channeling the energy and creativity of Austin’s music scene.