In 2024, I directed the creative strategy and execution for Visier’s campaign unveiling its repositioning as an AI-first company. This initiative showcased Visier's mission to harness AI to deliver a Workforce AI Edge, unifying and activating people and work data across organizations to better understand employees, optimize their work, and drive measurable business outcomes.

The launch debuted at HR Tech in Las Vegas, making a bold statement on a major industry stage. In addition to the HR Tech unveiling, the high-impact campaign included billboards in Times Square, Boston, and San Francisco, a full brand takeover of the Las Vegas Airport, event design, social media, paid digital campaigns, email outreach, supporting blog content, and short and long form videos.

Highlights below.